When it comes to driving organic and sustainable growth within your coffee shop, it is imperative that you make the distinction between increasing turnover and profitability. After all, while introducing gourmet coffee, healthier snacks and more expensive beverages may enable you to increase your turnover, it also incurs additional costs that could overwhelm your margins […]

When launching a new business and looking to manage your commercial budget, it is fair to say that the devil is in the detail. After all, while factors such as lease costs and furnishings are important, there are other, fundamental elements that also require careful consideration. Many of these costs will depend on the nature of […]

If there is one thing that we can agree on, it is that coffee and cafe culture is now dominant in the UK. After all, Britons spent a staggering £7.9 billion in coffee shops during 2015 alone, while the market itself grew by an impressive 10% despite an uncertain economic climate. Just as the market continues to […]

While we have touched on the extremely competitive and challenging nature of the coffee shop market in the UK (and the primary reasons why fledgling ventures fail), it is also important to recognise the opportunities that exist within the sector. In simple terms, the coffee shop market in the UK will be worth an estimated £15 […]

There is no doubt about it; customers are more aware and switched on than ever before in the modern age. Much of this stems from the rise of concepts such as crowdsourcing and freelancing, where individuals have been empowered to play a more pivotal role in the development of brands. Technological advancement has also created […]

Marketing is a fluid and far-reaching term, however, and one that includes a number of distinct disciplines and techniques. It is therefore crucial that you determine which marketing methods are right for you, as you identify the channels that will connect you with your target audience. X Powerful Marketing Techniques for your Outlet While the […]

For the most part, the process of up-selling remains a viable business technique that has merit both on and offline. It is most commonly used as a way of optimising the spend from an existing customer base, as brands look to target a captive market with creative and relevant purchase options. It also continues to […]

Managing a successful coffee shop relies on a number of small but important decisions, many of which will relate to budgeting and the realisation of projected profit margins. One of your first actions will be to invest in one or more commercial coffee machines, as this will enable you to begin selling and generating a […]

If you have decided to open your own independent coffee shop, you are investing in a vehicle that may well deliver a significant return over time. With cafe culture booming in the UK, last year saw brits spend a staggering 6.3 billion on takeaway coffee alone. While these figures reflect well on a growth industry, this is also […]

There is an age-old saying which suggests that ‘a good workman is only ever as good as his tools’, regardless of their particular trade or the industry in which they work. So regardless of how skilled or experienced you are as an individual, you can easily be let down by outdated, poor performing or unsuitable […]

When you first launch your coffee business venture, there are a number of different things to think about, including start-up costs for your coffee shop. While you must have a overview of these considerations if you are to operate successfully, however, it is crucial that you prioritise while focusing on the factors that will have a […]

As a barista, you have probably heard about the so-called ‘God shot’. This is one of the most commonly used terms in modern cafes, and one that relates to a perfectly extracted shot of espresso coffee that is used as a base for a host of different beverages. While many baristas may aspire to this, […]