If there is one thing that we can agree on, it is that coffee and cafe culture is now dominant in the UK. After all, Britons spent a staggering £7.9 billion in coffee shops during 2015 alone, while the market itself grew by an impressive 10% despite an uncertain economic climate.
Just as the market continues to grow in line of consumer demand, it is also diversifying at an incredible rate. This is driving constant evolution in the marketplace, as consumer behaviour continues to pose new and challenging question to even established brands.
In this post, we will look at five emerging coffee shop trends for 2017, and help your brand to adapt successfully.